Launched in 1962, Place des Victoires in Paris, the multibrand boutique named after its location has grown into a big family. Now existing in ten cities (Paris, Saint-Tropez, Lyon, Lille, Megève, Biarritz, Saint-Barthélémy, Punta des Este, Malibu and Portofino since last april). Victoire, who has often been described as the first Parisian concept-store is now preparing to invest in Argentina, Buenos Aires … opening in the coming weeks, this will be the 18th baby Victoire worldwide
“We either open our stores as our own or as a franchise like in Megève, Lyon or Biarritz,” says Camille Riboud, daughter of the CEO and owner of the brand Gilles Riboud, but also in charge of communicating for Victoire and ready to succeed him. With boutiques for men and women over the globe, Victoire aims at customers who love colors, prints and products they can’t find anywhere else. “We go to showrooms and tradeshows like Who’s Next, Tranoï and Man & Woman, but also to events in Italy like Piti Uomo and Super.” explains Camille Riboud.