ALESSANDRO GHERARDESCHI

His collections are entirely dedicated to the Beat Generation, the artistic movement of the 1950s that inspired the European hippie movement. For men or women, each pieces are handmade and handpainted in Prato, in the heart of the Italian textile region. To get one of these, you don’t have many options.

Either his only shop situated in the center of Florence, or the few shops that have trusted him from the very beginning. These shops Alessandro Gherardeschi like to pay tribute to each season. We often have our name painted alongside the most beautiful multibrands shops in the world: Bauhaus in Hong Kong, Off For Man in Berlin, Capsula in Moscow…

Alessandro also has the art of building customer loyalty !