Marque ALLUDE

ALLUDE

Effortless chic
Allude is a German brand of fine and delicate knitwear for women created by Andrea KARG in 1975.
It was out of love for fashion and cashmere that Andrea left her career as a lawyer in 1975 to become an entrepreneur: Allude was born. To allude, to hint... Evoke a style, an art of living without explicitly naming it and leaving room for everyone's sensitivity. This is the whole philosophy of the brand. Her style: effortless chic. Sublime materials, perfect cuts with discreet and timeless charm, a delicate color palette. What about cashmere in all this? we cannot talk about Allude without mentioning him, the two destinies being closely linked. It is Andrea's favorite fiber for its nobility and, of course, for its natural qualities: softness, warmth and resistance. Aware of the environment that surrounds it and the controversial use of cashmere, the brand stands out for numerous "sustainable" actions such as planting trees, recycled packaging and the "Allude cashmere clinic" where you can send and have your favorite cashmeres repaired…
At Victoire, this is a brand that we have been offering you for over 10 years, we love the delicacy of these knits and their “just right” colors. A chic and sober style which, every season, perfectly accompanies our little moments of madness.