The it bag !

The it bag !

After the mythical Kelly by Hermès, the legendary padded bag by Chanel, the renowned Baguette by Fendi, the timeless Jackie by Gucci, the cult City by Balenciaga…

Here comes the “It Bag”, the winter must-have. For women or for men, it is designed by Bonfanti, it comes in many different colours, it is made of 100% wool with leather finishing touches, it costs 280 euros… what could be better?

I feel that I already convinced you with my wheeler-dealer arguments, but the most interesting part is still to come, because this is a true monument of bag history!

Reporter bag, hunting bag, knapsack, handbag, saddlebag, or messenger bag… Well yes, before being worn in nice neighbourhoods, the knapsack was anything but a fashion accessory. It was essential for travellers, couriers, hunters, horse riders, postmen, or reporters… All of them adapted the knapsack for the same reason: carry a maximum number of items around while keeping their hands in their pocket. Brilliant, isn’t it?

So, the knapsack is handy, that’s for sure… but not only that…

Take the bumbag, sliders (with socks on), or the tracksuit that have come back, for several years, into the spotlight. Indeed, they are treasures of practicality, but you will agree that they are a fashion disaster!

On the contrary, the knapsack has travelled through centuries, confident about its style: minimalist, casual, with only a strap and two flap pockets. Chic, without fuss. Only the necessary “good taste” to let colours burst.

And you know our take on colours. We love them when they raise the tone.

Have a nice weekend,
Camille

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